FROM WHAT DESIRE OUR PROJECT STARTED

For Florence and Its beauty

Over the centuries in Florence the pursue of knowledge and the search for beauty came along together.
In our city a new way of thinking was created in the Middle Ages especially during the Renaissance which still influences our lives.

The works produced by this new mentality have fascinated and continue to fascinate the whole world today.

The so-called “Made in Italy” has deep roots embedded in an ancient past and creates a style and a beauty envied by many. Losing even just one of these artisans is like losing a piece of our history and identity.

With the advancing crisis and the decreasing of the tourism, craftsmanship is the main affected area and the first to pay.
The crisis we are facing gives us the strength to go further. We do not want to content ourselves with welcoming absent mind tourist which with the same absent mind way will buy souvenir without noticing between craftsmanship and the many low-quality products invading shelves in town center shops.

THE SIGNUM FIORENZA NO PROFIT ORGANISATION IS BORN

Artisans…Art, Crafts and Culture

This new condition gave birth to the idea of a web portal where the work of the artisans can be promoted keeping their artistry’s knowledge linked to the history of Florence in a broader sense
In the months we have learned that is not enough just to be there physically, but we need to communicate ourselves to others and let the whole world know who we are and what we do.
Our craftsmanship-so gifted in the creation of unique artifacts- is unfortunately not equally equipped with effective communication channels.
We urgently need a communication plan capable to spread the artisan excellence of our territory all over the world. Something that is more than just an e-commerce site.
Their faces, their stories, their knowledge must be communicated using an impacting way and must be inserted in a brand new wider project for all the city.

A BRAND NEW PORTAL IN THE WHOLE WORLD

To everyone!

The SIGNUM FIORENZA portal will show the ancient craftsmanship in their workshops (“botteghe”) and will connect them to the history and to the great works of art of our museums.
Producing video content that show the process of the creations of craftsmanship
The project starts from three artisans shops.

As we did centuries ago, we will enter in these shops to learn a job, mesmerizing by the ancient processing techniques
Together with the master craftsman we will choose an object to create from the beginning. We will learn all the stages of creations: from the birth of the idea to the finished product.

Finally, we will propose workshops with artisans to create experiential travel: the new frontier of responsible tourism, aware and respectful of other cultures.

Auction sale of works made by the artisans exclusively for SIGNUM FIORENZA to be donated for the city decor
The auction will be managed via web using the portal of SIGNUM FIORENZA and we will use all the media channels to highlight the initiative as much as possible.

The entire profit will be donated to the city decor: we want to bring back a small corner of Florence to its ancient splendors.

HELP US AND OUR PROJECT

Share the Beauty

MAKE A DONATION NOW!

A BRAND NEW PORTAL IN THE WHOLE WORLD

The SIGNUM FIORENZA portal will show the ancient craftsmanship in their workshops (“botteghe”) and will connect them to the history and to the great works of art of our museums.

  • Step 1: Producing video content that show the process of the creations of craftsmanship

  • Step 2: Step 2: Auction sale of works made by the artisans exclusively for SIGNUM FIORENZA to be donated for the city decor

  • Step 3: Producing short video content about works of art abd fun facts related to the various artistic knowledge

  • Step 4: Creation of a Google Map with professional photos linked to multimedia content that can be easily used by tourists via smart phone

Show the beauty to create more Beauty

We don’t have much time yet, help us!

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MAKE A DONATION NOW!